That urge to review a group after watching their music video will be even easier to act now with a recently announced partnership between YouTube and the Eventbrite ticket management company.
The area directly below an official video of the artist already has the ability to surface in a "On Tour" section, populated with the concerts closest to the user, as well as links to buy tickets through the existing Live Nation partner. Ticketmaster Now, Eventbrite festivals sites and partners, Ticketfly parents, are also eligible for automatic listings on YouTube's desktop and mobile.
"We believe that it is vitally important for the future of the music industry that artists connect with their fans (and come to new ones) online, as well as ensuring that there are clubs and venues of all sizes across the country. Let them play. "Eventbrite said in a blog post announcing the integration. "We are proud to form partnerships that play a role in bringing together artists, fans and promoters online, and to support connections created offline through live entertainment."
YouTube said that with its Eventbrite and Ticketmaster associations, its "On Tour" feature can now cover more than 70 percent of the US ticket market. UU The company said it will continue to add more venues and artists through future partnerships and hopes to expand beyond the US. UU
"We are excited to expand the power of video discovery on YouTube to bring together artists and fans and continue to support those connections through live shows," the company said.
The integration comes almost a month after Eventbrite debuted on the New York Stock Exchange with the symbol "EB". The 12-year-old company, led by co-founder and CEO Julia Hartz, is currently trading at $ 30 per share, below its peak of almost $ 38 at the end of September.
Here is an example of how YouTube integration appears: