Barbie, who celebrates 60 years of this year's creation, has already been the subject of several animated films that have never been featured in cinema.
Australian actor Margot Robbie (28) is the one who wants to play the Barbie character in the first production with real actors in the center of the famous doll.
"I am very honored to dedicate myself to this role and to produce a film that, I believe, will have a very positive impact on children and the public worldwide", the actress said.
Margot Robbie PHOTO Guliver / Getty Images
"Within 60 years, Barbie inspired children to imagine ambitious roles for princesses or presidents," commented Margot Robbie, who will play Barbie Millicent Roberts on her full name, derived from the fictional city of Willows, in the state of Wisconsin.
Although Mattel has varied Barbie dolls for many years with different eye color, hair and skin color, and after recently proposed different shapes, the company has nevertheless chosen a young, blonde, blonde, blue eye for on-screen debut.
The film will be produced by the new device to the American play giant, Mattel Films, and co-produced by LuckyChap Entertainment, the actress production company Margot Robbie.
Margot Robbie already has a long career in the back, with nearly twenty active films, such as "Mary Queen of Scots" (2018), "Suicide Squad" (2016) or "I, Tonya" (2017) Oscar's Best Actress nomination.
The year 2018 was good for Barbie, with a turnover of 15% in the first nine months of the year, a total of $ 698 million. In total, over one billion Barbie dolls have been sold since 1959.