Viva turns off | TIME ONLINE

adminDecember 31, 2018




The music channel Viva has stopped broadcasting after more than 25 years. On Monday lunchtime the station was shut down as planned at 14. The carrier of the station, the media company Viacom, had announced itself this summer. Viva selected moderators and writers such as Stefan Raab, Heike Makatsch and Charlotte Roche.

Like the last music video Viva played Too cool for this world from Fantastic Four – the same title drive was launched in 1993. Before that ran Viva Forever from Spice Girls. After the video was shown on a black background, "Viva Rest in Peace 1993-2018" was inserted.

In a video clip, celebrities such as DJ Bobo, Samy Deluxe and Udo Lindenberg knew goodbye to the station. "It was great with you, thank you for the good time, see you soon," said Michi Beck, a member of the Fantastic Four.

Viva was launched on December 1, 1993 as a German counter-proposal to the American music channel MTV. MTV sits "on an island behind the English Channel," said Viva founder Dieter Gorny. "Viva sits in Cologne, in the middle of it." Especially in the nineties, the station was seen as a formative for youth in Germany. "Viva is German television history because it has changed German television's sustainability, especially youth television," said Marcus S. Kleiner, professor of communication and media science at SRH College of Popular Arts in Berlin.

"Viva was what YouTube is today," said comedian and former Viva presenter Oliver Pocher. The competition from Internet platforms like Youtube meant the decline of the station. In 2004, the company became Viacom, which also owns the former competitor MTV, Viva. For a long time, Viva had shared a program track with the Comedy Central channel. Its transmission time is now extended to 24 hours.



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