The world of social networks has produced a new star: Nusret Gökçe. The Turkish-born butcher is no longer just foodies and meat lovers a term. The 35-year-old has become an Instagram shooting star within just a few months. Since then, stars like Lionel Messi, David Beckham and Roger Eater eat Recently, Franck Ribéry enjoyed taking pictures with Nusret Gökce.
The congratulations of his online appearance will probably be judged by his dedicated emoji: Gökçe's world-famous hand-arm movement. Maître makes the movement in the preparation of his dishes: Elegantly he leaves salt on his muscle underarm on the meat rain. Introduced Gökçe the nickname "Salt Bae" (in German about "salt baby") or #saltbae introduced.
But who is this man who makes his dishes in a dramatic and dramatic way, never seen without sunglasses and luxurious watches (preferably by Patek Philippe)? Originally Gökçe comes from modest circumstances. Growing up in the city of Erzurum in Eastern Turkey, he left school at the age of 13, according to Wikipedia, and began training as a butcher in Istanbul. His father was a miners, and the family depended on the entire family's income to keep them financially floating.
"Previously, the slaughter industry was a low-skilled profession in Turkey," Gökçe told reporters. "Thanks to my work, the children will be slaughterers again today".
Not strange. Finally, Gökçe does the butcher's job in a new light. Well trained and in a tight white T-shirt, he presents himself in his videos and in the restaurant. The cliché of the fat man with the bloody apron is far from being found here.
After their education, the Turks did not eat much time in Istanbul. At age 24, he leaves Turkey and works as a cook in various restaurants in Latin and North America. Then he came home and opened his first restaurant "Nusr-Et" in 2010 in Istanbul. From there, the chain grows, with several restaurants in Turkey and the Middle East, as well as in Miami and New York City in the United States. Although he was already quite successful in the gastrointestinal area, he came only in the year 2017 thanks to Twitter for worldwide fame. In the year he posted a video about his Twitter account into the net, where he artistically arranges the "Ottoman steak" which is available in his restaurant. Gökçe leads the sharp knife like a sword through the meat and completes his show with the legendary salt rain over the forearm. The video went viral and Gökçe became known.
Gökçe currently has almost 19 million followers on Instagram and over 350,000 followers on Twitter. On his videos, he likes to show off with stars like football player Luka Modrić or Cristiano Ronaldo, but also on top without training on the beach with XXL tires and pull-ups. The Instagram star is never seen without sunglasses.
With the high star factor and staging, the food, and of course the meat, must be satisfied with a supportive role – and above all in terms of taste. Restaurant critics give "Nusr et" mixed reviews.
"If you have chosen Nusr-Ets New York Steakhouse restaurant, you will probably be disappointed," Monica Burton writes in restaurant critic Eater.com after opening the New York restaurant in January. "But if they want to visit a dining room, they get their money – as long as" Salt Bae "is also present.