ThirdLove attacks Victoria's secret in a New York Times ad

adminNovember 19, 2018

The Secret of Victoria has been under intense scrutiny since Ed Razek, the Marketing Director of L Brands & # 39; (the parent company of Victoria's Secret) announced in an interview with fashion that the brand would not hire trans or curvy models because they did not fit into the "fantasy" of the show.

Shortly after their comments, everyone, from models (Tess Holliday) to celebrities (Rihanna) and inclusive brands (ThirdLove) expressed disapproval, which ultimately led to executive Jan Singer, CEO of the lingerie division, to resign.

And now, ThirdLove is taking things even further. Heidi Zak, the founder and CEO of ThirdLove, wrote a letter to the Secret of Victoria in the New York Times to address all your concerns with your business model.

She began by saying that she was "appalled" by Razek's comments that the brand would not hire transgender or oversized models, since "no one had any interest in her" when they pursued the idea of ​​more curvy models in the series. 2000

"I have read and reread the interview at least 20 times, and every time I read it I am even more angry," Zak said. "How can the CMO of any public company in 2018, not to mention one that claims to be for women, make such disparaging and shocking statements?"

"You sell to men and sell a male fantasy to women," he continued. Adding, "Have not we moved beyond the outdated ideas of the roles of femininity and gender? It's time to stop telling women what makes them attractive, let's decide. "

RELATED: Victoria's former secretary, Jan Singer, resigned because the brand faced declining sales and backlash due to lack of inclusion

She explained that her company is the "antithesis" of Victoria's secret by offering comfortable and supportive underwear for women of all sizes.

"Your program can be a" fantasy "but we live in reality." Our reality is that women wear bras in real life when they go to work, breastfeed their children, play sports, take care of sick parents and serve their children. country".

The Secret of Victoria rejected PEOPLE's request for comments.

The best moments of Victoria's secret fashion show in 2018

In his interview to fashionRazek called ThirdLove saying, "We are not anyone's third love, we are their first love, and Victoria & # 39; s Secret has been the first love of women since the beginning."

To which Zak replied: "We are flattered by the mention, but let me be clear: we may not have been the first love of a woman, but we will be her last."

Victoria's Secret recently filmed her next television special, the Victoria's Secret Fashion Show (aired on ABC on December 2) and was criticized for the lack of bodily diversity on the track. This also occurs when the brand faced numerous store closings and sales declines this year.

The brand made an effort this year to expand and diversify the track by hiring Winnie Harlow, the first model with vitiligo, to walk the program and launch 19 color models this season.

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