The New Space Race Energizes the Awards Party Scene – Variety

adminJanuary 11, 2019




When planning a sleek 10-gall-party A-list dinner, event planners have a sophisticated mix of places to choose from in New York and Los Angeles. Variety watches new and up-to-date venues that cater to collections during Hollywood's award-winning season, and welcome all sorts of events throughout the year – from film and content production celebrations to celebrated events and premieres.

Lower Manhattan

Lower Manhattan is steeped in American history and home to the country's economic epicenter, the New York Stock Exchange. Venues with panache include Cipriani Wall Street (Rihanna's Diamond Ball), iPic Fulton Market Theaters (with menus of famous chef Sherry Yard) and Royal Suite at Four Seasons Hotel New York Downtown. The suite can serve as a peaceful pre-event-ready room or with its own kitchen and 10-seater dining area, an exclusive venue for intimate dinners on the 24th.th floor. The view includes lower Manhattan, with the striking Oculus at the World Trade Center in view.

The more spaces on Seaport District Pier 17 Include the large 65,000 square foot ceiling. A clear plexiglass-walled winter tent (opened in mid-December) makes the eastern river overlooking the mill in colder months. Overlooking the Hudson River on the Lower Manhattan Western side, Winter Garden at Brookfield Place has room for 1000 in its high atrium; Outside, the 10,000 square foot open air Waterfront Plaza has an ice rink in the winter and a popular outdoor bar when heated. There is room for almost 4000 in the scenic room. Several dining options are available.

Downtown Los Angeles

Showbizzers tend to sink at downtown Los Angeles for big nights (Emmys and Grammys), cultural events and Staples Center's prospects. Pre-game and after-party options abound.

Guest zoom to 73rd floor and L.A. highest roof terrace and bar via high speed lifts Intercontinental Los Angeles Downtown Spire 73. The North Deck has more than 3000 square feet of outdoor terrace across the entire L.A. pool plus fire chamber, lounge stay and heavenly views. "The Last Jedi" global press competition reception and a Netflix placement shot in addition to non-professional attendants and greetings have used singular placement. West of the 110 highway at 7amth Street, the newly renovated 294 room Mayfair Hotel, Built in 1926, it features a soaring and ornate lobby under a glass atrium, stylish cocktail bar and contemporary art throughout. It's a quick trip from the Staples Center to this remade classic.

West Hollywood

High design is one of West Hollywood's assets. The 105-room lobby Kimpton La Peer Hotel – Designed by architect Gulla Jonsdottir – is a comfortable combination of comfortable, low seating, bronze axes and curved lines. It opens to a covered bar in the backyard, lounge and pool providing a simple indoor outdoor power. (Audi put his pre-Emmy shindig on the pool side.) There is also a 4,000 square foot roof terrace ready to have a tent pavilion.

Up on the Sunset Strip, Tesse from veterinary restaurateur Bill Chait, welcome to 80 for reception, 50 seated in his nearby wine shop, Boutellier. Separating the restaurant and the private room is a bronze screen door; Above is a striking light-filled oculus that gives even more zing to the elegant room.

Beverly Hills

After a $ 10 million redesign and rebuild, crustaceans The Beverly Hills now has the flexibility of many types of experiences, from seated custom dinners to its flowered patio (35 seated) to the newly built jewel box upstairs dining and bar, Da Lat Rose, with its own entrance. The celebrated A family restaurant has a full event production team, internal mixologist and extensive wine selection.

Pacific Palisades

Developer Rick Caruso's resumption of the Palisades Village has an industry call embedded.

The five theaters in Bay Theater by Cinépolis Luxury Cinemas

has deep padded leather seats, drinks and food service and impeccable projection and sound. Follow a screening The Draycott, where the outdoor terrace is sheltered by leafy olive trees. Opened in October, the Marble-and-Leather Axis Restaurant features seasonal fresh produce and British-inspired cuisine. Matt Damon is among those who have hosted dinners on clubby spot.

In addition to healthy venues and rooms, event planners offer trends to look for in 2019.

Generating buzz is the point of most industrial parties, and today it's all about the pictures. "Regardless of your budget, every entertainment client will have the same thing: Create an event where people will come in and take a picture," said Samantha Slacker, CEO of the event firm Firm. the important social media moments.

1. Exercise art of plating.

Food must be camera ready and Instagram worthy of events. L.A.'s James Beard Award-winning chef, industrial event consultant and restaurateur Suzanne Goin (Lucques, A.O.C., Tavern) announces flavors and eye-catching details on each dish. Roasted carrots with sugarcane purée, topped with Spanish cheese, are a bouquet of color and artificial composition under Goin's delicate touch.

2. Served a signature drink.

"It's about the look before taste" when serving a "wow" drink, says Rosemary Renteria-Vera, Sales and Events Director for Innovative Dining Group (IDG). Edible flowers and dry ice make a point: BOA's Pacific Scorpion cocktail is a tropical melange of fruit juices and vodka, finished with edible flowering and smoke dry ice for the instant Instagrammable.

3. Make it practical.

In order to launch Bob Dylan's Heavenly Door's limited release 10-year-old Tennessee bourbon whiskey in Los Angeles, Handcrafted introduced the PR maestro's hobby of iron welding into the occasion. Heavenly Door Whiskey Bottles are etched with a stylized metal gate motif by Dylan's design. Participants increased premium bourbon tasting with a unique skill test: a metal welding session with an expert rollers.

4. Custom designer looks through.

The entertainment industry event planners are tasked with engaging all the senses of sophisticated crowds. For the TBS / TNT Emmy party, the firm counted the backyard of a leader in the middle of the century and carried its architectural details to the fashions of the fashions. From the Sputnik style chandeliers to custom plush velvet lounge furniture and metal frames, the custom look was sleek and echoing the contemporary character of the home in the mid-century.

5. Collaborate with artists.

Marriott's Tribute Portfolio celebrated its color-belly partnership Pantone and launched this year's 2019 Color – Living Coral – during the Miami Beach Art Basel week with a colorful and whimsical pop-up experience at the Royal Palm South Beach Miami Resort. Live animations, murals and digital projections, along with a playlist, were ordered. Guests interacted with the travel-inspired Pantone pantry while learning about Tribute Portfolio properties.



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