The Meghan effect: can your ethical and sustainable fashion choices change lives? | fashion

adminOctober 31, 2018

Tthey're just a pair of jeans, but when Meghan, the Duchess of Sussex, decided to wear a thin black pair of Outland Denim when she visited Dubbo in the New South Wales region with Prince Harry, she could not have known what effect the election had would have

Or maybe she did it.

However, according to Outland Denim founder, James Bartle, that decision meant that the Australian company will employ up to 30 more seamstresses, rescued from human trafficking and sexual exploitation, to work in their production house in Cambodia.

Bartle says that from the moment Meghan Markle was photographed wearing jeans, the traffic on the website increased by 3,000% and the Harriet trousers ran out in 24 hours, leaving a considerable waiting list in its wake.

Outland Denim is not the only brand that has felt the impact of the Duchess' decision to use sustainable and ethical fashion brands during the actual tour of Australia, Fiji, Tonga and New Zealand.

Meghan with Prince Harry, dressed in a dress from the sustainable fashion brand Reformation

Meghan with Prince Harry, dressed in a dress from the sustainable fashion brand Reformation. Photography: Chris Jackson / Getty Images

With the help of her close friend and stylist Jessica Mulroney, she has been seen dressed in Rothy black floors, made of 100% post-consumer plastic water bottles, in Sydney and Melbourne; the Veja V-10 sneakers made of wild rubber that he used for a day at the port; the pineapple dress of the ecological brand Reformation that she wore on her day off on Fraser Island; and the sustainable Stella McCartney navy dress from the navy and the Ecksand jewels of ethical origin she wore at the opening ceremony of the Invictus Games. According to reports, all brands have felt the Meghan effect, and many sold out quickly as well.

Bartle says that the type of exposure for ethical and sustainable brands will have a great impact, raising them to public awareness in a way that other campaigns or promotions can not.

"With Meghan's options getting that level of exposure and sales that seem to follow, ethical and sustainable may not be a good idea for the idealists or a niche, but a viable and very exciting fashion proposal that can potentially change the lives of a Many disadvantaged people for the better ".

The Duke and the Duchess of Sussex in Melbourne

The Duchess in a dress of the Australian designer Dion Lee. Photography: Samir Hussein / WireImage

The Duchess has also endeavored to direct the world's attention to the fashion brands of Australia and New Zealand.

Martin Grant, an Australian designer based in Paris, has been a clear favorite, as Meghan chose a summer dress, a raincoat and a line A dress for various events; while acclaimed Australian designer Dion Lee won even more fans when she wore an earlier version of her bent sail dress. New Zealand designer Karen Walker also received real approval: Meghan has been seen wearing sunglasses, earrings and a checkered raincoat at her first stop in New Zealand.

They were not just big names: the cream-colored dress from her first day in Sydney came from boutique brand Karen Gee, and she chose rings and necklaces from Sydney-based jewelry designer Natalie Marie.

This exhibition has had a direct impact: Grant says that sales for the three outfits that Meghan wore increased drastically, while the company in general has had "an enormous amount of requests for press and purchases from around the world." Karen Walker says that the sunglasses and earrings sold out 24 hours after the Duchess used them, while the pre-orders for the ditch were exhausted in a few hours. "The right product, used by the right person at the right time always has a positive impact, whether it translates into sales or just a chat."

And while there have been numerous expensive Manolo Blahniks, Philip Treacy hats, Dior claws and glittering jewels on display, Meghan also silently pointed out the point that style does not have to be expensive.

In his day in Dubbo he went for the Sadie booties of J Crew; she chose a nice polka-dot dress from & Other Stories for her discreet arrival on Fraser Island; and he wore a relatively cheap pair of Castañer espadrilles for his visit to Bondi Beach.

And, proving his point, his most memorable accessory is probably the gold-plated necklace of paste given him by a young schoolboy in Melbourne. Priceless.

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