Are you ready for it? Taylor Swift is partnering with a new label.
The singer of "Look What You Made Me Do", 28, announced his "new home" on social networks: Republic Records and Universal Music Group.
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According to a statement, his transfer comes after his contract with Big Machine Label Group, the label with which Scott Borchetta signed Swift as a teenager, ended. The Swift catalog has a value of more than $ 300 million, depending on the Financial times.
Celebrities such as Ariana Grande, Blake Lively and Reese Witherspoon, as well as her boyfriend Joe Alwyn, liked Swift's publication on Instagram, which explained why he gave priority to artists who charged for his music transmission and made fun of him. of his fans with the promise of new music.
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"Over the years, Sir Lucian Grainge and Monte Lipman have been such incredible partners. "It's so exciting to me that they, and the UMG team, will be my family of stamps moving forward," Swift began.
Swift immersed himself in the details of his contract. "It's also incredibly exciting to know that I'm going to own all of my master recordings that I'll do from now on." It's really important for me to come face to face with a label about the future of our industry, "he said.
"I feel so motivated by the new opportunities created by the streaming world and the ever-changing landscape of our industry," Swift continued. "I also firmly believe that streaming was based and continues to thrive thanks to the magic created by artists, writers and producers."
"There was one condition that meant more to me than any other point of treatment. "As part of my new contract with Universal Music Group, I asked that any sale of their Spotify shares result in a distribution of money for their artists, not recoverable," Swift said.
Swift has defended this cause in the past. In July 2014, when Swift wrote an opinion piece for The Wall Street Journal On the future of the music industry, he advocated for artists to charge for their music.
"Music is art, and art is important and rare. Important and rare things are valuable. Valuable things must be paid. It is my opinion that music should not be free, "he said.
Swift released his music from Spotify in November of that year, WSJ reported In June of 2017, Swift put his music on all broadcast services.
"I see that this is a sign that we are heading towards a positive change for creators, an objective that I will never stop trying to help achieve, in any way I can," Swift wrote in his Instagram post.
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He ended with a sentimental note when talking about his trip with Borchetta.
"I want to express my sincere thanks to Scott Borchetta for believing in me when I was 14 and for guiding me through more than a decade of work that I will always be very proud of," he said. "I am extremely grateful to be able to do what I love, especially with the people with whom I have been lucky enough to work."
"The best thing that I've had the luck to receive is the dedication, trust and loyalty of the fans who have been concerned with the words and melodies I've written," Swift concluded. "My biggest goal to move forward is to make you feel proud, I'm very excited, I can not wait to show you what I'm going to do next."
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Grainge said in a statement: "Few artists in history are close to Taylor Swift's combination of massive global success and creative brilliance, she is so talented, she can achieve anything, I have enormous respect for Taylor, particularly for her use of their won influence to promote positive change. "
Lipman added: "Taylor has not only captured the imagination of an entire generation, but has also redefined the paradigm of the modern music industry."