it SIC repeated the tradition and returned to victory on Christmas Eve, achieving a market share of 21.8%, according to data released by GfK.
In 2018, however, he had a new company in second place, with RTP1 to exceed TVI. The public station received 17.2% of the market share and the pressure four to a rare 14.3%, in what was the second worst day of the year. it CMTV, with a 2.9% market share, was the most monitored cable channel.
Target curves show that, although the day started with RTP in the first place, SIC was the leader of most of the day, starting a consistent management at 12.50 which was only stopped between 7.20 and 7.75 and between 11.30 and midnight by public station.
In the division after periods of the day, the results were as follows:
|02:30 – 08:00||0.6||10.3||0.4||7.1||0.8||12.6|
|08:00 – 12:00||2.3||16.5||2.4||17.1||1.9||13.5|
|12:00 – 3:00 pm||4.8||16.8||6.2||21.6||5.1||18.0|
|15:00 – 18:00||5.5||18.4||7.2||23.9||3.6||12.1|
|18:00 – 20:00||6.2||18.7||7.8||23.3||4.0||12.1|
|24:00 – 26:30||2.6||12.4||5.7||26.8||2.5||11.6|
|02:30 – 26:30||3.6||17.2||4.6||21.8||3.0||14.3|
SIC and TVI back, RTP1 grows five points
Comparative data show that SIC, even with maintaining its leadership, fell 1.2 percentage points compared to 2017, punished by the strong growth in channel 1 and the Cabo channels. The state-owned antenna rose 5.6 percentage points, while TVI fell 5.9 points.