Such has been the omnipresence of Rita Ora in recent years, it is easy to forget that the 27-year-old London singer-songwriter has not released a full album since her debut in 2012. Although she is known for her modeling, acting, presenting et al, Ora has not let the music slide; She recently became the British female artist with the most of the 10 best singles in the history of the British charts (surpassing Shirley Bassey and Petula Clark). And yet, Ora's pop career is rarely taken seriously, and the title of Phoenix It feels pointy. Ora does not need an increase in the ashes, but if this album seeks to prove that his musical production is still relevant, he almost succeeds.
Buzzing and gleaming, Phoenix bubbles with ups and downs, EDM-lite rhythms and tenuous-powerful voices of Ora, although with generic lyrics about love and fame. While this is a nice and polished dance-pop release, the most intriguing moments come from the collaborations: Keep Talking with Julia Michaels is particularly euphoric, while the critically mistaken ode to bisexuality, the girls at least feel distinctive in their production. But you can not help but feel that Ora is holding back. Phoenix He is perfectly fine, but his strongest moments make you realize that it could have been great.