Political publications of Taylor Swift on Instagram

adminOctober 11, 2018


Swift is hugely popular, the winner of multiple Grammys, and yet there is often talk of the mix of dismissal and slight embarrassment that often applies to the music that teenagers (among others) love. In a decade of stardom, she has transformed her personality and the version of the status of a woman she represents, from a healthy country to a confident seducer of synth-pop. It has become an embodiment of female power for fans, a symbol of superficial feminism for some critics and, oddly enough, an "Aryan goddess" for far-right forums (whose members now feel betrayed by Swift's publication). His most recent album, Reputation, is apparently a rejection of public expectations, of all the pressures and projections that come with fame. "They're burning all the witches, even if you're not one," he laments in "I Did Something Bad," the song he performed at the AMA on Tuesday. "So enlighten me!"

The narrative that Swift is saying here, in her lyrics and in her Instagram post, is a release: she is tired, she suggests, of handling people's perceptions about her, of keeping things to herself. "In the past, I have been reluctant to publicly express my political views," he explained, "but due to various events in my life and in the world over the past two years, I feel very different about that now."

However, this statement is a display of his image, of the fans who love and want to emulate; of his own past silence, which amplifies his current message. It is a display, for that matter, of its literal image: the photo that accompanies the publication is a Swift Polaroid in black and white, looking pensively at the camera, dressed in casual clothes and ready to level with you. In comparison to the other publications in your feed, it is underestimated in a way that feels self-conscious and effective: This is not Taylor, the star. This is Taylor, the person. She has opinions, just like you, and she is asking you to vote.

Swift has not discarded his public personality, but simply adjusted it and, in recent days, has directed it towards the goal worthy of encouraging young people to participate in democracy. And while some of his conservative admirers have said they feel alienated by their support for the Democrats, some of their liberal counterparts are celebrating, claiming they suspected Swift's leanings all the time. Both the limitation and the power of the political voice of the musician is its vagueness: the mild but overwhelming pronouncements that allow its fans and critics to detect their own values ‚Äč‚Äčtransmitted from their megaphone, in the same way that they can recognize their own wounds and tears. their songs. You could find the voice of Swift that can be related; It may be annoying. Either way, it can get stuck in your head.

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Rosa Inocencio Smith is an assistant editor at The Atlantic.


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