Television host Piers Morgan has questioned the masculinity of James Bond star Daniel Craig for using a baby carrier, comments that have left many people impressed.
The host of Good Morning Britain shared a tweet with a picture of Craig carrying his daughter on his forehead in what is often known as a papoose.
He wrote: "Oh 007 … are you not too? !!! #papoose #emasculatedBond".
His comments about the 50-year-old actor, whose daughter is only a few weeks old, triggered thousands of responses and many criticized Morgan's opinion of manhood.
The responses included one of the superhero Captain America: the actor Chris Evans, who plays him in the Marvel movies.
Many men responded quickly with images showing them carrying their own children.
Others commented that a man who showed his parenting side was an attractive quality.
A Twitter user, Suzy, tweeted: "My husband has never looked sexier than when he was carrying a baby, it's called parenting, Piers."
Despite the reaction, Morgan remained firm in his views.
He wrote: "I just hate the daddies, I know the Twitter crowd that is screaming is trying to intimidate me so that I like them, but they will fail in their mission."
He even tried to put Donald Trump on his side, although the president of the United States still has to respond to the Cheep.
Your Good Morning Britain co-host, Susanna Reid, who should never shy away from a debate with Morgan, may have the last word.
She tweeted "No woman has a problem with a man carrying a baby in a papoose.
"This is your problem."