Justin Bieber does not eat side burritos.
In fact, the photo that went viral last Thursday and that showed Bieber eating the wrap as if it were corn on the cob, was not even Bieber; it was another person named Brad Sousaa, who looks eerily similar.
Soussa, 20, joined the YouTube series Yes Theory to pose as the pop singer of one of the best jokes since Punk'd.
"We wanted to demonstrate a point where organizing a ridiculous story as much as possible is much easier than most people can imagine," says Thomas Theory of Theory, Yes Theory.
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While his team brainstormed ideas, including Sousaa helping a grandmother across the street, the only plan that was clicked involved him in a baggy pink sweatshirt, a long white bleached wig and sitting on a park bench just eating a burrito in a unique way.
"We were trying to think of something that would offend the Internet," says Brag. "It's like one of those things that you put milk before the cereal."
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While many media fell in love with the joke, the singer himself has not commented on the situation.
Watch the full video above to see how everything came together.