Joy in the video of the new Ambassador to the Pantene … is only 1 year old

adminJanuary 11, 2019

The internet fell in love with your hair last year. And now he's back to talking. It's called Chanco, it's just one year old and it's Pantene's new face in Japan.

Thanks to her mother's genes and an iPhone, Chanco went from being a success with Instagram directly to being an advertising star. The opportunity came after People magazine wrote that the baby should have her own Pantene ad because of her unusual hair at an early age.

The brand agreed and threw the challenge to the child (or his mother!). "We went directly to Chanco's mother because we thought her personality and attitude matched the image we want to transfer to women," said Yoshiaki Okura, P & G Japan Hair Care associated brand director to people.

Click on the picture to see the video.

Baby Chanco CR: P & G Japan Hair Care Communication

Image: P & G Japan Hair Care Communication

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