Jamie Lee Curtis hit Fiji Water Girl's "blatant promotion"

adminJanuary 9, 2019

Jamie Lee Curtis recently went to social media to slam "blatant campaigns" on the Golden Globe's red carpet.

Curtis posted a picture of himself with the viral "Fiji Water Girl" in the background, criticizing both Fiji and Moet for positioning a photographer to capture the meme-possible "photo bombs" from plant-labeled reps.

"I knew why it was the photographer there and I moved as I said loudly that I would not advertise either," she wrote. "This angle clearly shows that I moved from behind me, but still from that point on, it still happens."

Read more:"Fiji Water Girl" went viral on Golden Globes – and it's part of a brilliant marketing strategy that is more than a decade in production

"The sponsors of the events need to get permission from people when they get them to take their picture next to the products."

While there were several girls holding drawers with Fiji water bottles on the red carpet, one specifically named Kelleth Cuthbert managed to steal attention away from a number of celebrities, including Camilla Belle and Richard Madden.

"For more than a decade, Fiji Vann has proudly maintained a presence in high-profile events, including major prizes, international film festivals, and film premiere," Fiji said in a statement, as previously reported by INSIDER.

Camilla Belle and Richard Madden became concerned with Fiji Water Girl on the red carpet.
Stefanie Keenan / Getty Images

"As the official water sponsor of the Golden Globes, Fiji Water, along with Fiji Brand Ambassadors, hydrated guests of the red carpet and under star studies," continued the statement. "Fiji Water will continue to hydrate more of Hollywood this upcoming season."

Many of Curtis' fans sounded in the comments to agree with her feelings – although it is important to note that many seemed to blame the brand, rather than Cuthbert or the other models.

However, others were more concerned about the problem and insisted that Curtis and other celebrities had agreed to participate in promotional stunts by walking on the red carpet.

Representatives of Fiji and Golden Globes did not immediately respond to INSIDER's comment request.

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