Jake Paul is the latest YouTube celebrity to jump on it heavily criticized Bird Box challenge, take it a step further by driving while you are blindfolded and go out in the middle of a busy Los Angeles street. Even as an accomplished stunt, Paul's video breaks YouTube's community guidelines.
Bird Box The challenges have become increasingly popular on platforms such as YouTube, Instagram and TikTok. The idea is to walk around for a while while you are blindfolded, just like the characters did in Netflix Bird Box. While most of the videos focus on people walking around in a closed room for a short period of time, reducing the potential for serious harm, a popular challenge has arisen on YouTube where creators participate in the challenge for 24 hours.
Paul's addition to the challenge is a 24-hour one. The content breaks directly into the company's guidelines for society, which say it is prohibited to promote dangerous activities on the platform.
The only warning Paul gives is a disclaimer in the description that states the stunts, was performed by professionals in a controlled environment and should not be replicated at home. A small caption appears at the bottom of the screen that tells viewers not to try it at home.
"Please be warned (and we can't possibly stress this enough); Under no circumstances should any challenger's challenges, stunts or pranks attempt," read the disclaimer. "All challenges, stunts and pranks are performed by trained professionals in a controlled environment with proper safety measures taken and are for entertainment purposes only! Again, do not try this at home!"
Yet, Paul never says vocally that viewers refrain from doing similar actions. It is a clear fallacy in view of Paul's young audience – a viewer consisting of eight to sixteen year olds, according to Paul and YouTube's challenges or prank videos. Paul's video is also not aged, but it can change. YouTube's policy states "it may limit videos containing adults who engage in activities at high risk of injury or death."
"Although it does not seem fair to say that you cannot show anything because of what viewers can do in response, we draw the line on Content intended to incite violence or encourage dangerous or illegal activities that have a inherent risk of serious physical injury or death ", YouTube Community Guidelines are state. "Videos that we consider to encourage dangerous or illegal activities include instructional bomb production, choking games, hard drug use, or other actions where serious injury may occur."
Paul's video is not the first to appear, but YouTube has already begun to accept these types of challenges. The company has already removed some of these videos, and it is considered which videos are allowed in each case, according to Fast Company.
"The YouTube Community Guidelines have long prohibited content intended to encourage dangerous activities that have a built-in risk of physical injury," a spokesman said. Fast Company. "Our policies are particularly strict in terms of content with minors, and we are working to quickly remove flagged videos that violate these policies."
YouTube faced similar issues last year after the infamous Tide Pod challenge began to appear on the site. Netflix, which produced Bird Box, has asked people on Twitter Not to participate in the challenge.
The Verge has reached out on YouTube for further information.