This year, the Pongal Festival falls on a Tuesday, January 15, but Petta and Viswasam turn on the screen about a week before – on a Thursday – the perfect continuous holiday weekend. This happens at a time when Rajinikanth's former venture 2.0 has been successful in urban pockets in Tamil Nadu, and it will probably continue on a few screens.
Filmmakist-producer-distributor G Dhananjayan says, "Pongal is one of the largest festivals in the state that brings family audiences to theaters, providing a good cashier collection, especially in rural areas. In fact, it is an 11-day holiday period (to 20. January, Sunday) for most of us. "
The national award-winning author adds that he does not subscribe to the idea of seeing the whole situation as a collision between two stars. "Both Rajinikanth and Ajith Kumar are brilliant in their own right. Their movies have always had a massive opening. For the first time in more than a decade or so, an Ajith movie releases with a Rajinikanth movie. I wish it was more films that joined the race, because Pongal can easily accept three films, and there is no technical release on the day of the autumn festival, "he smiles.
Clearly, in this case, both films will eat in each other's collection, and CEO of GK Cinemas, Ruban Mathivanan, opines the same. "Usually a Rajinikanth movie has a solo release, but this time it has to share the 1000 different screens with Viswasam. The pre-orders have been great for both movies. Personally, I'm a big fan of Superstar and look forward to seeing Petta FDFS, "he adds.
What does he think about the big clash? Ruban says, "It's not unusual at all. Rajinikanth and Kamal Haasan have had their films released the same day. And then Vijay and Ajith. But it's definitely good to have a solo release. For example, Ajith's last outing got Vivegam an excellent opening because no other movie was released that day. Even in the future I will not be surprised if we have a clash between several movies. The more the better. "
Another leading multiplex owner, on condition of anonymity, adds that the concept of the solo release date no longer works, even for "big hero movies". He says, "With OTT platforms that flourish, movies in theaters face a difficult situation regardless of the star's factor and content. The idea is just to get the maximum money within a limited time."
According to reliable sources, popular theaters in town sell tickets in the range of Rs 800-1000 each for the first few shows, which is more than the government-approved award. "We have issued tickets for Rs 190 per head for exhibits available after 11.30. Half of the tickets are sold and there is tremendous pressure for the following weekends," shares Ruban.
Are all eyes on Petta versus Viswasam's fight? Let's say this is purely random, but towards the end of the Petta trailer you can hear Rajinikanth say, "If you're worried about your wife, kids, and other things, just run away. I'm furious. I'll definitely kill you! "On the other hand, Ajith says," I'm Thooku Durai from the Theni district. Niranjana is my wife. Swetha is my daughter. I dare you for a one-on-one. "
While Tamil cinema barks in its star rivalry, is Ajith, Rajinikanth's rival? Not exactly … although the fans of Thala try him as heir to Superstar! Like Rajinikanth, Ajith does not participate in public functions or interviews / prey to the media in general. In the early days, Ajith was only identified as a romantic hero, but after AR Murugadoss & # 39; Dheena he was accepted as an "action hero". Now he is undoubtedly a revealing king after delivering films, including Villain, Citizen, Vaali, Billa, Mankatha and Aarambam.
At the same time, expectations are no less for Petta who has a fantastic star, including Nawazuddin Siddiqui, Vijay Sethupathi, Sasikumar to Simran, Trisha and others. Directed by Karthik Subbaraj, Petta is expected to be a "typical Rajinikanth movie" as opposed to Kabali and Kaala. Apparently, it is Superstar's first Pongal edition for 24 years. The movie promises a recall to vintage Rajinikanth and seems to have mass moments that fit the taste of their fans.