Sony Pictures has been successful in getting theatrical slots on the continent China for two of its key films. Both will be released in the peak month of December.
The family action and adventure film "Spider-Man: Into the Spider-Verse" will premiere on December 21 in Chinese theaters. Before that, on December 14 will be released "Searching", the critically acclaimed and dormant summer success.
Directed by Bob Persichetti, Peter Ramsey and Rodney Rothman from a screenplay by Phil Lord and Rodney Rothman, "Spider-Verse" features Brooklyn teenager Miles Morales and the unlimited possibilities of the Spider-Verse, where anyone can wear the mask. "Search" is an old-fashioned suspense movie, told in a unique and modern way through the technological devices we use every day to communicate.
The "Spider-Verse" date is only a week after the release of the film in several international territories since December 12 and in North America since December 14. "Searching" began its international launch since the end of August.
All foreign films that seek their premiere in theaters are subject to the terms and conditions of quota import that control their release and distribution. In many previous years, the quota for revenue-sharing launches had been maintained at 34 titles per year. These two additions mean that the 2018 total will exceed 40.
That development will surely be read in some sectors as a sign that the Chinese authorities are supporting the box office by allowing more imports to offset a weaker crop of local films. Other observers are likely to read the film in political terms and suggest that China-US. UU Film relations remain healthy despite the general trade war and the stalemate in the talks on the renegotiation of the quota since the middle of the year.
It is also unusual for Hollywood titles to be released in the mid-to-late December period. That peak season, often driven by companies that buy tickets for staff, is usually reserved for the launch of Chinese-language titles.