Houston Realtor faces a backlash from using semi-nude fitness models to promote the home

adminNovember 24, 2018





Kristin Gyldenege said she has always been known as the "mouth-bath" real estate agent with an advantage.

The Houston-based real estate agency aims for authenticity in its marketing tactics to prevent it from being tossed like a stuffed shirt. And earlier this week, he launched one of his most avant-garde ideas so far, presenting half-naked fitness models in a house listed in Conroe to draw attention to the property.


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She took pictures of the models throughout the house to show a more realistic scene of a young couple walking partially dressed, she said. The multiple listing services showed the images after they were uploaded to har.com, but that website has deleted the photos after receiving more than 100 complaints, Gyldenege said.


Tattooed models are shown performing normal household chores like changing a bulb or cooking. The photos helped him book six shows the day after they left live, he said.

"I did not want anything bitch," he told Chron.com. "I wanted to represent a young couple who were at the top of their game all the time and who had just moved into this great house."

Gyldenege said that some list services still have the photos on their websites. The house, located in a notoriously flood-prone neighborhood at 590 Mosswood Drive in Conroe, had initially been in the market for 40 days without any significant attention. At that time, fewer than 1,000 people had seen the photos on the website, he said.


The models helped gather 20,000 visitors in the first 24 hours of photo publication, he said.

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Despite the complaints, Gyldenege said he does not regret the idea. She expected a violent reaction, and the owner approved the idea from the beginning, he said.

"In the end, that's what matters: doing what's best for my client," he said.

She said she had not received any serious offers until Wednesday afternoon. He added that although the neighborhood is known for flooding, the house is on relatively high ground.

At a minimum, he expects the increased attention to force more people to see it for themselves.

"[Potential buyers] it may not seem [the models]But if they think they could look like this in this house, they would be more attracted to at least see it, "he said.


Julian Gill is a digital reporter in Houston. Read it on our breaking news site, Chron.com, and on our subscribers site, houstonchronicle.com. | julian.gill@chron.com | Send a text message to CHRON at 77453 to receive breaking news alerts.



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