Glamor to stop publishing the regular print Mag – Variety

adminNovember 20, 2018




After almost 80 years, the monthly print edition of the Condé Nast Glamor women's magazine is ending.

The latest print edition of Glamor, the January 2019 edition, is scheduled to arrive at kiosks next week, the company announced on Tuesday.

It is another move by Condé Nast to move away from printing companies in decline and move to a largely digital future, a trend that has affected the entire publishing business. Glamor has an impression circulation of around 2 million, but the brand reaches an audience of around 20 million online, according to the company.

"We are duplicating digital: investing in the narrative, the service and the fantastic photo shoots we have always been known for, taking them to the platforms that our readers are most frequent", Samantha Barry, who joined Glamor in January as editor In chief, he wrote in a note to the staff of the magazine. "We are going to expand the video and the social narrative, with new and ambitious series and projects".

A spokesman for Condé Nast said there are no layoffs planned for the end of the monthly print magazine.

Last year, Condé Nast finalized the print editions of Teen Vogue and Self. In addition, the company is looking to sell three other magazines: Brides, Golf Digest and W.

Glamor will continue to publish special print editions, according to Barry. "We will use printing as our audiences do: to celebrate great moments, such as Women of the Year, with special themes that are ambitious, exuberant and lasting," he wrote in the note. Prior to joining Glamor, Barry was executive producer of social and emerging media at CNN Worldwide.

The closing of the regular Glamor run was reported for the first time by the New York Times. The magazine was launched in 1939 as "Glamor of Hollywood".

At this point, Condé Nast plans to continue publishing regularly printed editions of its other magazine titles, including Vogue, Vanity Fair, Wired, GQ, New Yorker, Allure, Condé Nast Traveler, Architectural Digest and Bon Appétit.

Some Condé Nast publications have sought to increase the volume of their printing businesses by packaging them with digital access. Wired and the New Yorker, for example, have paywalls that restrict the amount of free web content users can see while providing unlimited access to subscribers.

Another component of the company's digital strategy is Condé Nast Entertainment, which produces and distributes original content online, as well as longer-form television and film projects. On Monday, the company named Oren Katzeff, previously head of programming at Tastemade, as president of the CNE.

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