Although half a year to launch, Disney has done little to market Avengers 4. In fact, the studio has kept everything about the sequel, from the confirmed cast to the title of the film, as nebulous as possible. It is clear that studio executives believe in the "less is more" approach, since they undoubtedly intend to maintain, and even increase, the cloak of secrecy surrounding the Infinity War Follow.
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Let's face it, all the necessary marketing came in the Infinity War ending. The death of all those superheroes thanks to the Mad Titan and his Infinity Gauntlet was similar to a cliffhanger season finale, making Avengers 4 the premiere of the season that you have to tune in. And the lack of marketing really is not such a big risk given the brands involved. The banner of Disney / Marvel Studios has become a brand, one of the few, that has universal appeal throughout the world, so much so that, for this image, you can afford to run a blank marketing campaign.
Just look at the broken locker records just this year by Black Panther Y Infinity War. Do you really think the fans will not fill seats to see the conclusion of Phase Three? Marvel films have become mainstays of pop culture, with Black Panthers It ascends to transcend your average box office success and become a socio-political movement. Infinity WarFrom fun memes to his version of heroism and ultimate sacrifice, he took Hollywood popcorn movies to the next level and, as a result, is now the fourth highest-grossing movie.
Having no marketing campaign to Avengers 4 It would be an amazing form of guerrilla marketing, create rumors online and out, build the mystery of what awaits behind the proverbial curtain. By minimizing or delaying the posters, clips and trailers that ruin so many crucial moments in so many movies, Disney would create the story. It's an opportunity to achieve what no blockbuster has attempted, and it could really differentiate Marvel Cinematic Universe from all the other major releases, most of which can barely keep a secret these days.
What has remained hidden until now is truly miraculous. Apart from the photos and images of the filtered toys, which are out of the direct control of Marvel and Disney, the veil has not been lifted at all. The secrets have been kept, making us guess which characters will have the key roles, who will return from the grave and who will not be able to survive the final act. By staying out of the network, all Disney is doing is attracting fans closer and closer.
The lack of Avengers 4 The marketing also helps to preserve the shadow that hangs over Spider Man: Far From Home, which is established minutes after the closing act of the sequel. The absence of a marketing plan has created an enigma, hiding important details about the future of Peter Parker, and minimizing what we might otherwise "know" about the rumors and filtered photos needed.
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the Avengers The franchise is the best platform in terms of Hollywood blockbusters, and the lack of posters or teaser scenes will not prevent seats from being filled or toys sold. In any case, it is about creating a greater demand. It is human nature to be more fascinated with the unknown, after all.
The sequel without title Avengers: the war of infinity It will premiere on May 3, 2019. Directed by Joe and Anthony Russo, it stars Robert Downey Jr., Josh Brolin, Mark Ruffalo, Tom Hiddleston, Chris Evans, Chris Hemsworth, Jeremy Renner, Chris Pratt, Elizabeth Olsen, Sebastian Stan , Benedict Cumberbatch, Paul Bettany, Samuel L. Jackson, Cobie Smulders, Benedict Wong, Zoe Saldana, Karen Gillan, Vin Diesel, Dave Bautista, Pom Klementieff, Scarlett Johansson, Tom Holland and Anthony Mackie.
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