Facebook restarts & # 39; The Real World & # 39; to attract people to your video platform

adminOctober 17, 2018


MTV & # 39; s The real world is set to make a comeback – on Facebook.

The social network is partnering with MTV to launch a reboot of the famous reality show for its video platform, Facebook Watch.

It is likely that Facebook expects the reboot of the MTV favorite, which originally debuted in 1995, to attract new viewers to its Watch platform. Watch, which was launched globally in late August, was accepted by several publishers (including Mashable), but has not yet produced great successes.

But having a popular long-running series makes his return on Watch could help move the needle back in favor of Facebook.

"The real world he made history as the world's first original reality show and pioneering social experiment, "Matthew Henick, head of content planning at Facebook, said in a statement. We are delighted to restart the program for the public today: to represent and amplify real life, real People, real places and real social tensions of each country ".

The real world It will also be one of the first international shows for Watch. In addition to debuting in the USA. The series will also have seasons in Thailand and Mexico, all of which will be released on the air in the spring of 2019.

Facebook's latest programming announcement also comes from a report that the company is building a dedicated decoder to broadcast Facebook Watch content. Although it is likely that the box will not launch until next year, it is even more important that the company has a video platform that can compete with YouTube and, increasingly, with traditional television networks.

Facebook is not alone in this regard. Snapchat is also investing heavily in the original programming. The app recently announced a new line of programs called Snap Originals that are intended to reinforce Snapchat's credibility as a platform for more premium video content. Instagram, owned by Facebook, also recently launched its center for long-term videos, IGTV, which is intended to compete with YouTube for the attention of influential people.

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