The latest expansion of Facebook to the original video is a throwback to the apogee of reality television. The social network is partnering with MTV Studios to launch a "reimagined" version of The real world in its centered video tab.
The exhibition will cover continents, with three seasons of specific location focused on launches in the United States, Mexico and Thailand. He is scheduled to be co-produced by MTV Studios and Bunim / Murray Productions, the latter of which is considered a pioneer of reality television and helped create The real world, rules of the road, Y Keeping up with the Kardashians. The release date is sometime in the spring of 2019.
The news, announced on stage at the MIPCOM trade show in Cannes, France, marks one of the first original Facebook shows, outside the scope of documentaries and news, which has existed as a traditional cable program. Therefore, much of Facebook Watch's programming has focused on news or sports and has been associated with existing brands such as CNN, Fox News, and the MLB. Watch the first release in August of last year, and The Wall Street Journal reported in November 2017 that the company planned to spend up to $ 1 billion in content in the next 12 months. (In contrast, Netflix said last year that it planned to spend $ 8 billion on original content in 2018.)
Beyond the news and sports programs, the largest segment of the original programming on Facebook has been reality television focused on athletes with programs focused on Shaquille O'Neal, Dwanye Wade and Marshawn Lynch. A handful of animated shows, comedy shows and some dramas have completed the company's lineup, but none of them has really taken off significantly. A restart of The real world It could be a different story, as it takes advantage of the brand's appeal of a classic show while using a new twist in the format to attract a global audience. In particular, Facebook Watch expanded internationally in August of this year, and it is clear that this multicontinent approach to The real world Its objective is to capitalize its global audience of more than 2 billion people.
"The real world "made history as the world's first original reality show and pioneering social experiment, and we are delighted to restart the program for today's audiences, representing and amplifying real life, real people, real places and the real social tensions of each country, "Matthew Henick, Head of Planning and Content Strategy at Facebook, said in a statement.
Of course, some may find it quite curious that Facebook, a company that reportedly wants to create a device that watches it while watching TV, and that has simply been delayed in saying that its new video chat device will not be used to direct ads, it is helping to restart a program in which strangers are constantly monitored and their constant conflicts and romances are transmitted to millions of people. But maybe that's almost here or not.
In addition to The real world, Facebook announces an international expansion of its interactive games program. Confetti to the markets of Europe, the Middle East, Asia and Latin America. He is also launching a new show called The most amazing dog in the world, which is described in the marketing material as "a series of global interactive competition that celebrates the incredible dogs and their owners around the world."