The Spirit store closest to Halloween. KotakuThe office is in a well-lit basement. The walls are made of cement and the inside of the store is a loose collection of temporary shelves. Each part of this store is packed with costumes, either individual pieces such as wigs or painted, or complete suits in a plastic container. While lurking next to the children. Fortnite In the section, I hear two children arguing with their parents about whether or not they can be Fortnite Skins for halloween.
"I said I wanted a Brite Bomber costume," says one of the children, a blonde girl, to her mother. Her friend, whose name I knew was Max when her mother scolded him for pressing all the buttons of a toy gun, took a Drift mask, only for her mother to tell her to put it on.
"You know the problem with a full face mask," she told him. "You will never want to use it all night."
Fortnite Halloween costumes are incredibly popular. When I arrived at Spirit, the only company that sells official licenses Fortnite Costumes, they did not give me exact numbers but they said that these costumes are flying off the shelves. After visiting a store, I believe it. Less than a minute after I entered the store, I found a confused father trying to find a mask of Cuddle's team leader. In investigating this new trend, I have received emails from parents and teachers that describe the same thing: children want to be Fortnite Skins for Halloween, even if your parents are not so into the idea.
When I was in the Spirit store, I explored both children and adults Fortnite sections The store had a lot of skins on offer; The bright pink outfit of Cuddle Team Leader stood out, as did the purple Brite Bomber suit. The Skull Trooper suits had been collected. The accessories that impressed me the most If you wish, you can buy a Boogie bomb to carry, which lights up and plays music. I do not even play Fortnite, and I was tempted by that.
An employee I spoke with, Ivan, does not play Fortnite neither, but it was verified that they can not keep the costumes on the shelves.
"The Fortnite stuff is sold as soon as we get it," he said. "We will put in a shipment and it will be exhausted in an hour".
Another employee of the Spirit store, Zoe, a journalism student who told me she read Kotaku for her Overwatch news, they said they were in their fifth shipment of Fortnite paraphernalia goods.
"With every costume shipment we received every Tuesday, Skull Trooper and Black Knight sold out almost immediately," he told me later by email. "Most kids as a last ditch effort would only get the Cuddle Team Leader just so they have something Fortniterelated to them. "He also added that adult costumes are not as popular.
There are other video game costumes available in the store, but nothing was as improved as Fortnite When I visit. There is a large section of Overwatch, aura Y Assassin's Creed costumes for adults, but they had no customers gathered, and they all seemed to be fully equipped compared to the Fortnite section. If you are a child, you can also get a Five nights at freddy & # 39; s Suit, but none of the children seemed interested.
Last week, I went to Party City, and their offers were even smaller in terms of gaming costumes. There was Zelda, Mario, aura Y Overwatch costumes, but the thematic section of games was, by far, the smallest in the store. It's not that the kids were not interested in geeky things, a girl I saw who was shouting "Supergirl! Supergirl!" To her largely selfless mother, but according to the trends, it seems that if the kids want to do some videogame related to Halloween, is Fortnite or bust
It's not as if these other game costumes look less cool than Fortnite some, but they are simply not in the zeitgeist at this time. If Halloween is any indication, FortniteThe popularity among children has not wavered one iota. Who wants to be Altair or D.va when you can be a Dark Voyager? There is something Halloween in the spirit of Fortnite as well. These costumes are read as scary, fierce or terrifying, but they are also cheerful and fun, just like the game. Spirit even offers a 17-foot inflatable bus as decoration on its site. Imagine seeing that on a suburban lawn while doing tricks or trying, it would be like entering another world.
That said, the children I saw begging their parents to get them Fortnite the costumes are not the only ones that have that experience. Not all parents are as enthusiastic about this trend as their children. There are a couple of factors that influence the reluctance of parents, Spirit employee Zoe told me. An understandable source of hesitation is the price. "These costumes cost about $ 60 and no coupon works on them," he said. Another problem that Zoe noticed, however, was that parents of young girls tried to keep them away from Fortnite suits in favor of more "feminine" stereotyped costumes.
"Despite having costumes like Cuddle Team Leader or Brite Bomber (marketed for girls)," he said, "some parents I saw tried to get a simple unicorn or princess for their girls."
A father with whom I spoke by email, Tero, said that Fortnite It has been an opportunity for his ten-year-old son and his friends to express themselves, although he also says that other parents he knows do not see him that way. These other parents, he said, say that Fortnite the costumes are "unimaginative", but he does not agree.
"I would say maybe a quarter of the parents here in Ridgefield, CT prohibits Fortnite "Totally and many of those who allow it are reluctant to go with the Halloween costumes," he wrote. "But what's interesting is that even though macho killer avatars are popular, children really like to combine them with extravagant attributes (the rainbow unicorn ax, etc.) Sinister commands, I find it interesting." He added that he has seen the children combine the Dark Knight's attire with the cherry blossom umbrellas, just as they could customize their avatars in the game.
McKay, who used to be a fourth grade teacher, described his students' enthusiasm for Fortnite as "adorable" Two of his students had planned to be Fortnite Skins this year, and five had done it the previous year.
"They could not believe he was playing games and they were so excited to talk about it, a lot like how I'm sure he was Pokemon and other games in my own childhood, "McKay said." They also did the dances ANY time we had a dance party, it was amazing. "
Tero has tried to take advantage of that enthusiasm in his own home to open conversations about the things that these skins are based on.
"The avatars are in fact infinitely inventive and varied, opening discussions about Nordic mythology, national pastimes and different cultures," he said. "Fortnite is [my son’s] the touchstone of the generation: its social network, exercise of team building, narrative. "There's nothing as boring and predictable as Connecticut's suburban backlash against children who want to express themselves in their own way."
When I left the store, I was picking up a demon and horns tail for my incredibly dirty cheerleader costume, which is not a Fortnite skin, but maybe it should be: Max and his friend were still debating the pros and cons of Fortnite Costumes with their parents. I reflected on all the weird and sometimes nerdy shit that had been on Halloween when I was a kid. One year I was Haruhara Haruko from FLCL; One more year, I went Sailor Saturn from Sailor of the Moon. Both costumes were handmade by my mother, and when I went to do the trick, nobody knew who I was. I did not care at that age. I was happy that the adults were interested in my current obsession (or, at least, listen politely at the door when I explained my disguise), and to disguise myself as characters with whom I identified or admired. It was a bonding experience for me and my mother, who still do not understand why I love so much anime and video games. If your child is asking to be a Fortnite Skin this year, maybe just listen to them. After hearing your long explanation of what Tricera Ops is, you may feel closer to your child.