Elle magazine was attacked on Thursday for sending a fake tweet to its 6.8 million followers who claim that Kim Kardashian and Kanye West are "dividing", but the attached link instructed readers to register to vote in the next election of medium term.
"Kim Kardashian and Kanye West are splitting up," Elle's verified account tweeted with emojis of a broken heart and a panicked face.
Stunned readers who clicked on the link for more details were directed to the "Register to Vote" page.
"Up until now, in the primaries, women have beaten long-established incumbents and created historical races, while redefining what appears to be a woman in politics. And now you have the opportunity to vote for them, or whoever you choose, in the midterm elections, "read the page where readers expected details of the supposed division of the power couple.
The deceptive tweet was quickly hit as "click bait" and "meaningless junk"For the followers. There is no real story about any marriage breakup of the celebrity couple on the Elle website. West and Kardashian have been married since 2014 and have three children: the rap legend recently made headlines with a public visit to the White House where he spoke with President Trump on a variety of issues.
"Kim and Kanye are not separating, and Elle is spreading cruel false news about someone else's marriage to try to get people to vote in. This is sick," Daily Caller media editor Amber Athey wrote. "It's one thing for random Twitter users to do this, but Elle is a verified account that claims to share" news. "Knowing that spreading false content is unacceptable."
Axios' Bubba Atkinson additional"It's not smart, it's taking advantage of the situation, there are smarter ways to do it without being in a climate where confidence in the media is low madness."
Political editor of HuffPost Ariel Edwards-Levy wrote, "This is a link to a voter registration page, which implies that readers of elle are not interested in voting unless they are tricked with fake celebrity breaking news, which seems … an insult to the readers of elle, really? "
"Deceptive practices are generally frowned upon with respect to election campaigns," said social networking guru Jerry Dunleavy. wrote.
Meanwhile, CNN star political reporter Chris Cillizza called Elle's tweet "sparkly."
Elle is owned by Hearst, one of the largest publishers in the world. Hearst did not respond immediately to a request for comment.
The representatives of West and Kardashian did not respond immediately to a request for comments.