Dolce & Gabbana invited a galaxy of stars to walk the runway at its Milan Fashion Week show. (24th September)

Dolce & Gabbana abruptly canceled an important program scheduled in China after the Italian fashion brand faced a violent reaction on social networks, many of which were considered disrespectful towards Chinese culture.

The brand canceled its "Great Show" – billed as a "Tribute to China": just a few hours before it began after several models and celebrities committed to boycott the event due to racism.

"What happened today was very unfortunate not only for us, but also for all the people who worked day and night to bring this event to life," confirmed the official Dolce & Gabbana account on Twitter, acknowledging the cancellation of the program. "From the bottom of our hearts, we would like to express our gratitude to our friends and guests."

The controversy began with a series of promotional videos published on Instagram by Dolce & Gabbana, in which an Asian model appears who eats basic Italian foods, such as pizza, cannoli and spaghetti, with chopsticks.

Users of social networks claimed that the fashion house mocked Chinese culture by presenting stereotyped Chinese music, sound effects and flashlights. The fashion house also labeled the sticks as "covered in a stick shape", while the narrator pronounced Dolce & Gabbana bad.

To add insult to the injury, a screenshot of Instagram's private messages allegedly sent by co-founder Stefano Gabbana went viral. Since then, he has claimed that his "Instagram account has been hacked" and that he did not send messages full of derogatory comments directed at critics of the ads.

The fashion house instantly confronted the reaction.

Model Estelle Chen, who was scheduled to walk the show, addressed Dolce & Gabbana on Instagram in a long statement.

"You do not love China, you love money," he wrote. "China is rich, yes, but China is rich in its values, its culture and its people and will not spend a penny on a brand that does not respect that."

@Originalspin called the announcement "PRETTY, PRETTY RACIST".

@Wanger_Gavin said the videos were "full of stereotypes and disgusting prejudices, this is racial discrimination."

@LumingYin called the ad "one of the most uninformed and unpleasant marketing campaigns I've seen in a long time."

Related: Fashion premiere & # 39; Crazy Rich Asians & # 39 ;: Asian designs shine on the haute couture carpet


Show thumbnails

Show subtitles

Last slide next slide

Read or share this story: