Christmas tree of 376,000 € from Netflix

adminNovember 27, 2018




television

The tree creates controversy in Rome: Greens are suffocated by the huge cost offered by Netflix "in a context where families struggle to make ends meet"

376 000 euros. This is the sum, lumpy, which adjusted the streaming giant's Netflix requirements, to sponsor … a Christmas tree. An initiative that will take place, from 8 December (date of official initiation), at a symbolic and high tourist location: Piazza Venezzia, not far from the Coliseum, in Rome. Why are harsh controversies? Firstly, it is a special context. Last year, Rome had been the world's playing team and put on its ground a three unworthy of the size of the Italian capital – it had been compared to a toilet brush and made the front of the New York Times. His successor is therefore strongly seen.

Christmas tree, in 2017:

The Roman tree, 2018, will not attract as much ridicule as … controversy.

As Les Echos points out, the Christmas tree sponsored by Netflix for a total of 376,000 euros (including the installation) will contain 500 balls, which will be featured in the Netflix series, and nearly 60,000 LEDs with low consumption.

The 20-meter-long tree will remain illuminated 24 hours a day, which has never been seen on the street in the Italian capital, says La Repubblica's daily translation. A "selfie zone" will also be installed to allow Romans and tourists to take a picture of themselves in front of the tree with the monument to Victor Emmanuel II in the background.

The company Igp Decaux has served as intermediary between Netflix and Roma in this case, while the streaming platform is committed to using an "Italian tree" in consultation with the body managing the forests of the country.

Where does it get fixed? In La Repubblica, the greenes always choke the enormous cost offered by Netflix "in a context where families struggle to make ends meet." Your suggestions Can this money be used for "creation or maintenance of playgrounds in Rome, which will be the best Christmas present".

In any case, it is a nice nose to the American company that succeeds in appearing on the streets of Rome while the Italian government will soon sign an anti-Netflix decree aimed at interfering with the chronology media and fighting competition to the film industry by streaming platforms, with a period of between 60 and 105 days between the release of movies in theaters and their arrival on digital platforms.

A.Ca.



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