China is set to mark this year's pig with a movie starring "Peppa Pig", the popular British cartoon character who was frozen with his censors earlier this year.
A government document listing upcoming film projects shows a new film in the works entitled "Peppa Pig Celebrating Chinese New Year" to be released in February 2019 during the Lunar New Year holiday.
The film includes Chinese New Year's customs such as a dragon parade and fireworks, state-run China Daily reported.
Co-developed by Alibaba Pictures and the Canadian media company Entertainment One, currently producing Peppa Pig. The film features the entire "Peppa Pig" cast and two new characters, called Dumpling and Glutinous Rice Ball, two popular Chinese New Year's delicacies.
The series, introduced in the mid-2000s in China, has become extremely popular through episodes called Mandarin.
This intensity intensified in late 2017 among young adult audiences. Many Internet users, including stars, sported temporary "Peppa Pig" tattoos in selfies, and cups, watches, and clothing appeared to carry the image of the heroine Peppa.
A Chinese internet platform in May gave the "Peppa Pig" chop when the state media complained the series had become a "subversive" icon of slackers and anti-social youth.
At least 30,000 clips of the British cartoon were removed from the popular Douyin video sharing platform, while the "#PeppaPig" hashtag was banned from the site.
People who upload videos of Peppa Pig tattoos and goods and make Peppa-related jokes "violate the common value and are usually poorly educated without a stable job," state-run Global Times says the ban.
"They are unclean slackers roaming around and antitaching to the young generation [Communist] Party trying to grow. "
(This story has not been edited by NDTV employees and is automatically generated from a syndicated feed.)