Earlier this month, Celine Dion launched a gender-neutral children's clothing brand in collaboration with Nununu, called CELINUNUNU. She announced the release via a launch video where she walks into the hospital, blowing black glitter on newborn babies dressed in pink and blue. Miraculously, their outfits are transformed into black and white onesies-desaturating their clothes until it is no longer permeated by gender-like colors. However, according to the long Catholic pastor and exorcist Monsignor John Esseff in Pennsylvania, Dion's new brand and accompanying video is "definitely satanic".
"People behind this affect children to disturb," said Esseff to the National Catholic Registry. "This is definitely satanic. It is a mind behind it – an organized mindset." However, CELINUNUNU considers a brand that "liberates children from the traditional role of boy / girl, enabling younger people to grow on equity values with the freedom to strengthen their own personality based on mutual respect. "
Esseff, whose attitude is that "the way this gender has spread is demonic" is not alone. When CELINUNUNU first dropped, it got mixed reviews. Some were excited of the line moves towards what they consider the right direction, while others express their dissatisfaction. Shortly after Dion announced the brand, Fox News sent a segment where they said that CELINUNUNU's video had "disturbing symbolism". The national Catholic registry author Patti Armstrong, who first traveled to Esseff, seems to agree and say that "occult topics on children are disturbing [sic]"and encourages readers to join her to pray for the children who are made to wear CELINUNUNU.
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Esseff, who has performed exorcisms in Scranton, PA for over 40 years, claims that the "demonic dimension" of CELINUNUNU runs deep, despite the company's insistence that the goal is to "enable [children] to be as they are so that their choices are driven by their own true essence and free spirit, beyond stereotypes or any norm. "
It seems that the brand's idea of empowerment is this exorcist's idea of demonic possession.