Biggest lessons Hollywood must learn

adminDecember 29, 2018




With 2018 swinging down to an end, it's time to take a look at the biggest box office the development of the year and which studios can learn from them. Over the last 12 months, nearly 800 films opened in theaters, collecting more than $ 11.5 billion in the home market. This figure is significantly higher than last year's $ 11.07 billion, indicating that there were some titles that did very well and even rewrote the record books (more on them in a minute). Despite growing concern for cinemas who lost their brilliance with several other entertainment options, people showed that they would still go to the multiplex to capture something that stands out.

Of course, not all sunshine and roses for movies this year. For every worldwide smash, there was another project that came up far below expectations and even lost money for the studio. Some events were so significant, they should affect the shape of some of Hollywood's largest properties in the near future. Here are four we think are the most significant – starting with the industry's most powerful studio.

Related: Each Box Office Record Black Panther Broke

Marvel celebrates its 10th anniversary in style

Ten years ago thought that Marvel Cinematic Universe could actually work. It was an ambitious plan played by Kevin Feige, depending on secondary cartoon characters like Iron Man and Captain America, because Marvel had previously sold the rights to his more popular titles. But when revenge Erne earned $ 1.5 billion in 2012, it was confirmed Marvel was here to stay in the long run. This year they celebrated their 10th anniversary with a couple of great success stories: Black panther and Avengers: Infinity War. Both broke numerous records and caught the zeitgeist's imagination. Panther even released Infinity War domestic – something few would have predicted the headline into the year. Worldwide, Avengers was king by crossing $ 2 billion, but it's still an impressive achievement.

Black panther was the first MCU fee not with Iron Man earning $ 1 + billion worldwide, giving the franchise a new cornerstone hero they can build around for the future. With the old guard by Tony Stark, Steve Rogers, and Thor possibly heading out Avengers: Endgame, Marvel needs a fresh staff of characters to carry the torch forward in phase 4 and beyond. It is encouraging for Kevin Feige and company Black panther Connected so strongly and the inevitable sequel is already evolving (with director Ryan Coogler back to calling the photos). The film definitely exceeded the rosiest expectations, became a major player in the awards ceremony and one of Marvel's highest efforts. Hopefully others in the second wave (like Captain Marvel) can do something similar.

Solo: A Star Wars Bomb

Since the original Star War The film premiered in 1977, and the franchise has been synonymous with financial success. Its happiness continued well into the Disney era, which The Force Awakens, Rogue One, and The last Jedi combined with bringing in over $ 4 billion worldwide (surpassing Lucasfilms sales price). Star War seemed too big to fail, even as the last installment – solo – Prepared to enter the theaters in the shade Infinity War and Deadpool 2, plagued by negative buzz due to its infamous production problems. Early checkout forecasts indicated that spinoff would break a Memorial Day record, however solo fell well out of these estimates. Its $ 84.4 million three-day debut, while higher than several other 2018 tent sites, was still very underwhelming due to the inflated budget. solo completed its $ 392.9 million race worldwide, under the unadjusted global totals of the entire original trilogy.

solo disappointment is not enough to kill Star War, but it forced Lucasfilm to rethink his plans ahead. Afterwards, the studio put forth the future anthology film focusing on individual characters (such as Obi-Wan and Boba Fett) on hold, and found a decline in the release schedule after Episode IX. They still intend to move on with Rian Johnson's trilogy and David Benioff & D.B. The Weiss & # 39; series, but the impression was that Disney could have rushed out too much new Star War contents. Looking ahead, they need to be smarter about how they handle one of the many lucrative cash cows, especially when it comes to carefully selecting release windows. With Episode IX prizes in December 2019 (like any other non-solo movies of this era, the galaxy far far away should bounce back in a big way and prove solo was a fluke – not a harbinger of things to come.

Page 2: Venom is a hit, but other franchises stumble

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