An oral story about Domino's Pizza mascot, The Noid.

adminDecember 27, 2018

In 1986, Domino's Pizza revealed a bold promotional mascot: a scary, rabbit-eared gremlin called The Noid. The character was quickly known – he appeared on T-shirts, in video games and even in a Michael Jackson video – but through a bizarre series of unfortunate events he was also notorious.

Ernie Perich (the creative director behind The Noid), Tim McIntyre (Domino's Communications Director) and Sean Burnsed tell the true – and not true – story of The Noid's creation and death.

Music by Chill Carrier, Katona Twins and Podington Bear used under a Creative Commons license.

(Originally submitted April 13, 2018)

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