In 1986, Domino's Pizza revealed a bold promotional mascot: a scary, rabbit-eared gremlin called The Noid. The character was quickly known – he appeared on T-shirts, in video games and even in a Michael Jackson video – but through a bizarre series of unfortunate events he was also notorious.
Ernie Perich (the creative director behind The Noid), Tim McIntyre (Domino's Communications Director) and Sean Burnsed tell the true – and not true – story of The Noid's creation and death.
Music by Chill Carrier, Katona Twins and Podington Bear used under a Creative Commons license.
(Originally submitted April 13, 2018)