& # 39; The Walking Dead & # 39; he made a huge and unforgivable mistake with season 9 and Rick Grimes

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AMC marketing for season 9 of & # 39; The Walking Dead & # 39; It has been a total disaster.Credit: AMC

The Walking Dead & nbsp;It has been bad for a long time, so it's a pleasant surprise to discover that season 9 is pretty good.

I'm not saying it's the best the show has been. It is not. You have a lot of extra work to do to make up for the last two seasons of garbage.

But it's still By leaps and bounds better than anything we've had in a couple of yearsLargely thanks to the changes that the new showrunner Angela Kang has made. The best writing, dialogue, acting, filmmaking and the end of Negan's war and its incumbent upset have raised the season in a serious way.

There is only one problem: the marketing department of AMC.

A few weeks before the debut of season 9, rumors began to circulate that Andrew Lincoln, the actor who played Rick Grimes, was leaving the program and that this would be his last season.

Rumors and leaks are one thing. They make people talk. They make us think, and that curiosity can lead people to see the show. But then AMC made the monumentally stupid decision to actually announce Lincoln's departure.

Not only did they make it official, but they started hitting us in the head with him, like Negan hitting Glenn with his bat, Lucille. Thwack thwack thwack until our eyes came out of our collective skulls, figuratively speaking, of course.

We've been bombarded with ads like this:

Well, Rick's leaving, I suppose.Credit: AMC

And this:

Yes, it definitely goes away.Credit: AMC

There is even a "The final episodes of Rick" trailer:

That's a good trailer, but all "The final episodes of Rick" The thing is completely crazy for me. I know this is not all weird, to know in advance the departure of an actor from a show. Emmy Rossum explained why he was leaving & nbsp;Shameless & nbsp;before its ninth season it was also aired (and judging by how things are going this season for Fiona, I can hardly blame her).& nbsp; And recently Chelsea Peretti Announced she will not be back for a full season 6 of & nbsp;Brooklyn 99 & nbsp;(She plays Gina, but fortunately there are so many great characters in that show, losing one is not the end of the world).

But ni & nbsp; Showtime or NBC rely on the outputs of these stars as marketing for the shows. On the one hand, the publicity left by a beloved character can seriously affect the reception of the audience. Like my colleague Paul Tassi noted last week, every time & nbsp;The Walking Dead & nbsp;or & nbsp;Fear of the undead & nbsp;You have lost an important character, dear, the ratings have gone down. This is especially true of Glenn's death in & nbsp;TWD & nbsp;and Madison in & nbsp;Fear.

I am sure that the sad qualifications of the premiere of season 9 were a combination of factors. The exhaustion must occupy a prominent place in the list, as many fans gave up after two seasons of bad television with virtually no payment at the end of the Negan war (seriously, they should have killed him). . But I think a big part of why many viewers do not even bother with Season 9 and are less committed than before is the knowledge that Rick is leaving (and, to a lesser extent, that Maggie is leaving, both because she he is not the main character and because he could still come back.)

Andrew Lincoln as Rick GrimesCredit: AMC

If AMC had been smart about it, and its marketing department was less reckless, they would have refused to comment on the rumors or denied them. They would have followed as if everything were normal and simply had given us good trailers to generate enthusiasm. There is no mention of Rick's final episodes. It's like the whole "Who will Negan kill?" What they did between season 6 and 7, only that he was stupid because we knew he would kill someone, we just did not know to whom. Now we know that Rick is leaving, but we do not know how.

But for many viewers, that just leaves them wondering what the show's point is now. I have heard from countless of my readers that they do not want to keep looking after Rick dies. After all, it was supposed to be his story and Carl's. With the two dead. . . good what is the point It's like dragging out & nbsp;Breaking Bad & nbsp;[spoilers] Other few seasons despite losing Walter White.

By all means, take down Rick Grimes. Just make him a surprise! Do not spoil the show for your own viewers weeks before! AMC is terrible for spoiling things in & nbsp;The Walking Dead & nbsp;Social network accounts, but this is worse than everything I've seen. The one thing I've been most upset about was the entire sequence of Glenn's fake death in Season 6, maybe the dirtiest of the dirty tricks they gave Glenn ended up dead anyway.

In any case, I think it's pretty obvious now that the marketing around Rick's death has been a resounding failure. The qualifications are in the gutter. The spectators are deeply tired. Only based on the traffic I receive from my reviews, which I think is a fair barometer for the commitment of the fans, I can say that the enthusiasm that the viewers have ever felt for this show has dissipated. That's a real shame, especially because — marketing errors aside — this season is shaping up to be pretty good.

Oh good. See you later, Rick Grimes.

You can see My video review of episode 2 below:

Latest revisions of season 9:

Other & nbsp;Walking Dead & nbsp;articles:

">

AMC marketing for season 9 of & # 39; The Walking Dead & # 39; It has been a total disaster.Credit: AMC

The Walking Dead It has been bad for a long time, so it's a pleasant surprise to discover that season 9 is pretty good.

I'm not saying it's the best the show has been. It is not. You have a lot of extra work to do to make up for the last two seasons of garbage.

But it's still much better than anything we've had in a couple of years, thanks in large part to the changes that the new showrunner Angela Kang has made. The best writing, dialogue, acting, filmmaking and the end of Negan's war and its incumbent upset have raised the season in a serious way.

There is only one problem: the marketing department of AMC.

A few weeks before the debut of season 9, rumors began to circulate that Andrew Lincoln, the actor who played Rick Grimes, was leaving the program and that this would be his last season.

Rumors and leaks are one thing. They make people talk. They make us think, and that curiosity can lead people to see the show. But then AMC made the monumentally stupid decision to actually announce Lincoln's departure.

Not only did they make it official, but they started hitting us in the head with him, like Negan hitting Glenn with his bat, Lucille. Thwack thwack thwack until our eyes came out of our collective skulls, figuratively speaking, of course.

We've been bombarded with ads like this:

Well, Rick's leaving, I suppose.Credit: AMC

And this:

Yes, it definitely goes away.Credit: AMC

There's even a trailer for "Rick's Final Episodes":

That's a good trailer, but the whole thing about "Rick's final episodes" is completely crazy for me. I know this is not all weird, to know in advance the departure of an actor from a show. Emmy Rossum explained why he was leaving Shameless before his ninth season too (and judging by how things are going this season for Fiona, I can not blame her). And recently, Chelsea Peretti announced that she will not be returning for a full season of 6 Brooklyn 99 (She plays Gina, but fortunately there are so many great characters in that show, losing one is not the end of the world).

But neither Showtime nor NBC rely on the departures of these stars as marketing for the shows. On the one hand, the publicity left by a beloved character can seriously affect the reception of the audience. As my colleague Paul Tassi pointed out last week, every time The Walking Dead or Fear of the living dead You have lost an important character, dear, the ratings have gone down. This is especially true of Glenn's death in TWD and Madison is in Fear.

I am sure that the sad qualifications of the premiere of season 9 were a combination of factors. The exhaustion must occupy a prominent place in the list, as many fans gave up after two seasons of bad television with virtually no payment at the end of the Negan war (seriously, they should have killed him). . But I think a big part of why many viewers do not even bother with Season 9 and are less committed than before is the knowledge that Rick is leaving (and, to a lesser extent, that Maggie is leaving, both because she he is not the main character and because he could still come back.)

Andrew Lincoln as Rick GrimesCredit: AMC

If AMC had been smart about it, and its marketing department was less reckless, they would have refused to comment on the rumors or denied them. They would have followed as if everything were normal and simply had given us good trailers to generate enthusiasm. There is no mention of Rick's final episodes. It's something like the whole "who will Negan kill?" What they did between season 6 and 7, only that he was stupid because we knew he would kill someone, we just did not know to whom. Now we know that Rick is leaving, but we do not know how.

But for many viewers, that just leaves them wondering what the show's point is now. I have heard from countless of my readers that they do not want to keep looking after Rick dies. After all, it was supposed to be his story and Carl's. With the two dead. . . what's the point? It's like lengthening Breaking Bad [spoilers] Other few seasons despite losing Walter White.

By all means, take down Rick Grimes. Just make him a surprise! Do not spoil the show for your own viewers weeks before! AMC is terrible for spoiling things The Walking Dead Social network accounts, but this is worse than everything I've seen. The one thing I've been most upset about was the entire sequence of Glenn's fake death in Season 6, maybe the dirtiest of the dirty tricks they gave Glenn ended up dead anyway.

In any case, I think it's pretty obvious now that the marketing around Rick's death has been a resounding failure. The qualifications are in the gutter. The spectators are deeply tired. Only based on the traffic I receive from my reviews, which I think is a fair barometer for the commitment of the fans, I can say that the enthusiasm that the viewers have ever felt for this show has dissipated. That's a real shame, especially because — marketing errors aside — this season is shaping up to be pretty good.

Oh good. See you later, Rick Grimes.

You can see my video review of episode 2 below:

Latest revisions of season 9:

Other Living Dead articles:



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