& # 39; Asians Rich & Crazy & # 39; they go to China. Will it be a success?

adminOctober 16, 2018




China's film regulator generally allows only 34 foreign films to be shown in theaters each year. By getting one of those coveted slots, you can significantly improve the overall performance of a movie's box office. Several big-budget Hollywood movies like "Ready Player One" and "Black Panther" had bigger debuts in China than in North America.

"Crazy Rich Asians" has a different title for China that translates roughly as "Tales of Gold Digging". That is at odds with the story of the film in which the main character has no idea of ​​the incredible family wealth of her boyfriend from Singapore. When he arrived in Hong Kong at the end of August, the title was translated "My super rich boyfriend".

In the United States, the film was praised for presenting a totally Asian cast at a time when Hollywood was attacked for its lack of diversity. In China, where most of the films present completely Asian distributions, that is much less noticeable.

Warner Bros. did not respond to a request for comment on whether any changes had been made to the film at the request of the Chinese regulator.

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The creators of "Crazy Rich Asia" expected a career in the second largest film market in the world.

"We are all praying to the gods of China at this time," producer John Penotti said in an interview with The Hollywood Reporter in August. "From my colleagues in Beijing, we seem to be in strong consideration."

"Crazy Rich Asians" was a hit at the end of the summer in the United States and since then has launched in dozens of countries, from Australia to Venezuela. It has earned $ 228 million worldwide so far.

(Warner Bros., like CNN, is owned by WarnerMedia).

Eric Cheung, Yazhou Sun and Jethro Mullen contributed to this report.



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